Cause World: Go Shopping; change the world
This is a great idea. I support anything that gives people a way to give back, especially if it is done in a fun way that will attract more people.
CauseWorld, a location-based platform that allows you to turn your shopping into charity.
the company that created CauseWorld has capitalized on the check-in craze to turn marketing dollars into charitable donations — donations that reached an impressive milestone.
It is the first app that lets you do good deeds simply for checking into a store. Every time you check in, you earn what we call Karma Points. These karmas turn into real money contributions to charities.
There are 30 different charities on CauseWorld. The 30 charities range from feeding a family in America, behind that is the Feeding America charity; or helping to fight cancer, that’s Lance Armstrong’s LiveStrong organization; or helping an earthquake victim in Haiti that goes through the Red Cross; all the way to feeding a chimp in Africa, or if you’re more on the green side of things, you can plant a tree in a rainforest with American Forest. So there’s a whole range of different causes on the application. The simple way to earn these karmas is to check in to stores and restaurants as you go about your shopping day.
Read more at www.cnn.com
